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The evaluation criteria and ranking factors are noticeably different. Both search engines have about a thousand of them for two, in addition, ranking algorithms are often updated. Therefore, for deep work with marketing promotion channels through SEO, you need a specialist who will track the latest trends and correct the data on the site in a timely manner. If it is not possible to attract such a specialist, you should at least adhere to the basic principles of filling the site: Benefits for visitors - expert text, logical presentation, structured information, thematic images.

Technical side - semantic core, loading speed of each page of the site, adaptability to mobile devices, weight of images and videos, regular updates Do not promote by “black methods” - cheating, irrelevant words, buying links, hidden links, etc. Even if you get to the top for a short time, you will soon be found out and the site will be photo editor banned forever See our page: " SEO website promotion in the TOP-10 with payment by KPI " Yandex.Business At the end of 2020, Yandex made its worthy contribution to the marketing channels for promoting small and medium-sized businesses - it created the useful Yandex.



Business service. It has all the features of the old Yandex.Directory for organizations and many new features - paid and free, in particular CRM for the service sector. Advertising channel Yandex.Business  Priority placement gives your listing the highest priority in Navigator and Maps and enhances the customer card experience. The cost is moderate - from 5,000 rubles per month. Affiliate network Advertising channel Affiliate network The main advantage of the affiliate network is that it is mutually beneficial and requires low spending.