It is a clickable element, placed in web content

However, when creating a call-to-action, it is important to leave nothing to chance: message written, words used, colors chosen, or even location of the button on the page. Find out what a CTA is, what role it plays in your marketing strategy, and how to create it so that it fully serves its purpose. What is a call-to-action CTA? A CTA, or call-to-action, is this:  the aim of which is to encourage the Internet user to carry out a specific action, determined in advance by the advertiser as part of its marketing strategy.

This CTA can be placed on the static page of a website, in a blog article, in an email, in an advertising banner, etc. It can take the form of a button a box of a certain color that contrasts with that Chile Email List of the background, a link, an image, or a pop-up window. The usefulness of the CTA Encouraging the Internet user to interact with a page, in order to help them progress along their conversion journey: this is the goal of the CTA.



Once the user has clicked on this link, he is sent to a landing page which lists and details the offer proposed in the CTA, then gives him the possibility of carrying out the desired action, usually after filling out a form. It could be… contact the company, download content, subscribe to a newsletter, attend an event, add a product to the cart, ask for a quote, etc.