President's Day promotion that
The fourth example of mass mailing is from TRX. presidents-day-email-blast-trx-min-600x823 I had to cut it off because... it is too long, but its main part is clearly visible. This is a was most likely sent to the brand's entire contact base. Since this is a one-time promotion for a specific holiday, there is nothing wrong with sending it out to everyone. If a company sent out such a newsletter every other day, the content would very quickly get boring for the audience.
Again, I would analyze how subscribers would react to Chinese Overseas Canada Number Data this campaign, perform segmentation based on their behavior, for example, what products they bought (for indoor or outdoor workouts) or how much they placed their order for. Let's take a look at an example from Casper. ezgif.com-optimize These are the typical promotional campaigns you would expect to see from an online store. It was sent to a large number of recipients and is not personalized, which makes it a mass mailing.
Aside from the offer itself (I'm not looking for a mattress or a new set of sheets), it's worth noting how wonderfully thoughtful the email design is. It contains a GIF animation that shows the range of flowers on sale. Below are small icons, by clicking on which you select the color of underwear you need. If you click on these icons on the website, the product that matches the shade you selected will appear. It’s more difficult to do this in an email, so the company has attached a separate landing page to each icon, and after clicking on the icon you will be taken to the corresponding page with the desired product. |