They thus bring a fresh perspective to consumers

Hubspot The strategy to limit content shock In order to stand out in the mass content available, companies have every interest in changing their approach. Not by limiting their publications, but by adapting their content marketing strategy to the market and the reality of content shock . Several aspects must be taken into account when developing a more effective Inbound Marketing strategy: Know your buyer persona well to reach the right target Adapt content according to the stages of the buyer journey Limit the number of formats used Prioritize quality content and make regular updates Alternate in-depth articles and micro content , or snack content Make sure you apply good SEO practices The Content x10 method Developed by Garett Moon, CEO of CoSchedule, in his book “10x Marketing Formula”, the Content x10 method is part of a global content marketing strategy intended to optimize its visibility on the Internet.


It is based on the creation and distribution of useful Chinese Malaysia Phone Number List and original content, regularly updated and republished by the company. These publications are produced using a keyword chosen for the company's target audience. The general theme is then broken down into several contents with in-depth analyzes and impactful and quantified information.  arouse their curiosity and make them want to consult the company's other publications on the same theme.



At a time when the number of digital publications is exploding, Internet users are heading towards the most captivating content, and turning away from companies with redundant posts. Beyond a lack of interest, content shock can cause a deterioration of the company's image among its target. But content shock can also be used to stand out on the Web, when it is part of a content marketing strategy based on the quality and selection of content .