When it is between for a mature market

In other words, for 1 euro spent on marketing, the publisher generated 5€ in turnover. What is a good ROI? For SaaS publishers, the importance of their ROI is strongly linked to the level of maturity of their market. Indeed, a SaaS business in the launch phase requires much more marketing investment , particularly to attract its first customers, than an already mature market.

In fact, the ROI of a SaaS business that has just launched will be Phone Number Data much lower than that of an already stable market. Thus, we estimate that the ROI of a SaaS market is good: When it is between 100% and 200% for a market in the launch phase .  The different KPIs useful for determining your ROI To calculate your ROI accurately, you will need to use specific indicators. Here are the most important ones to know.



Customer Lifetime Value is a metric that allows you to estimate the sum of net earnings generated by your customers over the entire duration of their commercial relationship with your company. To calculate it, it is essential to know: Customer lifetime : on average, how long does a user stay subscribed to your solution?