Keyword placement in ads can

By parroting back phrases similar to what they searched for, you can tell them that they’re in the right place. Keywords in ad copy In the real world, if you order something from a coffee shop, you expect them to call out exactly what you ordered when it’s ready. If you order an Americano and the barista yells out “Coffee!”, they’re technically correct. But it’s not immediately clear to you that it’s your coffee or someone else’s.

Adding keywords to Google ad copy is fairly simple—but it’s important  Denmark WhatsApp Number Data to make sure the keywords are being used well. Don’t just stuff in as many as you can. An ad that’s saturated with keywords probably doesn’t convey the right message, and could actually be worse than an ad with no keywords. It’s more important to accurately articulate what you’re selling. also play a large role. We highly recommend you test keyword placement within your ads to see what works best.



Sometimes it’s best in the first headline. Sometimes in headline two. And sometimes it’s best used in a sentence in a description. You won’t know until you test. Keywords on landing pages Using search keywords in the headlines and text at the top of a landing page tells the visitor, “You’re in the right place. We have what you’re looking for.” (“This is your caffè Americano,” if you will.) Unfortunately, swapping text on landing pages isn’t quite as easy as doing it in ad copy.